Middle Class Faces Bleak Future in EA

According to ‘Deloitte on Africa’, 5.5 million Tanzanians fall under the category of middle class. They spend between $2-$20 (Tshs 2,000-40,000) a day, with more than 40% of household income being spent on food.

hellofood, the leading food market place in Africa, has partnered with local restaurants in Dares Salaam that sell food at reasonable prices to cater for the middle class. The local restaurants in partnership with hellofood include Mtwana, Just eat restaurant, Rose Garden, Whatsaap...

Companies should be innovative when it comes to marketing on the African continent – DHL

 Despite the vast opportunities that Africa is presenting to various brands and businesses, communicating with the continent’s one billion consumers can be a challenge due to the various cultures, political situations and language barriers that exist.

This is according to Megan Collinicos, Head of Advertising and Public Relations for DHL Express Sub-Saharan Africa (http://www.dpdhl.com), who says that...

CEO of MeTL GROUP, Mohammed Dewji.

By Fumbuka Ng’wanakilala

DAR ES SALAAM (Reuters) – Manufacturing and trading firm Mohammed Enterprises Tanzania Ltd, one of the country’s biggest private employers, said on Friday it would invest $250 million to expand its business in Africa to capitalise on a growing middle class demand.

Chief Executive Officer Mohammed Dewji also told Reuters he was upbeat about prospects in Tanzania, whose economy has been growing at about 7 percent a year and which he...