What do customers really want?
Fatima Sullivan, Vice President of Customer Services for DHL Express Sub-Saharan Africa.
*Study shows customer experience will overtake product and price as a key brand differentiator by 2020
In an ever changing and fast paced world where alternatives are rife, customer experience is rapidly becoming one of the most important elements of a business’ success. According to the Institute of Customer Service(1), the driving factor that will determine decisions going forward will be the level...
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