African insurers must innovate to attract digital consumers

Clinton Brown, SSP Business Development Manager.

*A recent survey on innovation showed that consumers expect a high degree of innovation from their financial service providers

 Insurers who are able to innovate when it comes to the design and delivery of products and services will not only be fostering greater loyalty amongst their consumers, but they will also be helping to change the perception that the insurance industry is still playing catch up.

“African insurers have a great...

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