E-commerce overtaking offline retail

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>Tanzania has been ranked among top five countries in Africa where large and organised retailers could put up rewarding investments, according to a new study.

Tanzania has overtaken Rwanda as a more attractive economy for formal retail market development in East Africa, a study shows.

It is hard to push the growth of e-commerce in Africa especially when the key element, which is internet access, is still a problem. There are many factors holding back the development of e-commerce and online business in Africa including the need a much more developed financial infrastructure.

The chart below shows internet penetration % worldwide. Notice how it is very low in most of Africa.

According to Ndekia S. Maghimbi, who deals with Marketing  & Partnerships at Kaymu Tanzania, “If...

The die is cast. Last week’s official opening of Nakumatt supermarket in Dar es Salaam marked what is likely to shape into a scramble for the Tanzanian consumer market between two of East Africa’s leading retail giants.

The growth of ICT utilization in Tanzania particularly the internet and mobile phones has influenced the rate of online interaction and communication among the vast populace. The growth of internet usage in Africa has led to the revolution of communication, commerce, and development into a globalized world. Due to the potentials of the internet, many individual users and content providers are at the critical stage of creating more connections in the business.

Tanzania, in recent years, has...

Ecommerce is commonly known as business that is conducted over the Internet using any of the applications that rely on the Internet, such as e-mail, instant messaging, social media, websites etc. This kind of trading can be between two businesses transmitting funds, goods, services or between a business and a customer. Today Technology is changing Tanzania – the way we live, work, educate ourselves, buy goods and services and transfer money are all done through the internet and the main aim...