Ecommerce: Africa growing very fast.
![](http://3.bp.blogspot.com/-5HdZWOJQN3I/VdTf_5ShQTI/AAAAAAAHyU0/lnnMdlqPiEU/s72-c/af.jpg)
Poverty is often associated with Africa and this is with good reason, but it is safe to say Africa’s middle class is rising and so is their spending power. According to data from the Africa Development Bank, “About one third of the continent spends around $4 to $20 a day and this group is expected to grow to 42% by 2060”. This is more than a billion people.Consumption on the continent had risen to more than $1 trillion in 2012, from $364 million in 2000, an annual rate of growth of 10.7% and...
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Contrary to popular belief, ecommerce is not just on the Web. In fact, ecommerce was alive and well in business to business transactions before the Web back in the 70s via EDI (Electronic Data Interchange) through VANs (Value-Added Networks). Ecommerce can be broken into four main categories: B2B, B2C, C2B, and C2C.
*B2B (Business-to-Business)
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