Ecommerce: Motivating with Uncertainty

Uganda's Esther Kalenzi tells the BBC's Women of African series about her charity to improve access to education for orphans and poor children - and put a smile on their faces.

Contrary to popular belief, ecommerce is not just on the Web. In fact, ecommerce was alive and well in business to business transactions before the Web back in the 70s via EDI (Electronic Data Interchange) through VANs (Value-Added Networks). Ecommerce can be broken into four main categories: B2B, B2C, C2B, and C2C.

*B2B (Business-to-Business)
These are companies that do business with each other, such as manufacturers selling to distributors and wholesalers selling to retailers. Pricing is...

We are already past the halfway mark through the year, and it is clear that ecommerce won’t be slowing down anytime soon. More businesses are looking to establish online stores. According to Invesp, ecommerce sales are growing at 19% each year, worldwide.

For shoppers, the plentiful benefits are well known. Shopping online saves time, offers a greater product selection and allows for cost savings in terms of taxes, the price of the product and money saved on fuel. For retailers, the...

Poverty is often associated with Africa and this is with good reason, but it is safe to say Africa’s middle class is rising and so is their spending power. According to data from the Africa Development Bank, “About one third of the continent spends around $4 to $20 a day and this group is expected to grow to 42% by 2060”. This is more than a billion people.
Consumption on the continent had risen to more than $1 trillion in 2012, from $364 million in 2000, an annual rate of growth of 10.7% and...

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