GeoPoll and Kantar Media Unveil Kantar-GeoPoll Media Measurement in Africa
James Eberhard GeoPoll Founder.
GeoPoll (http://www.geopoll.com), the world’s largest mobile survey platform, and Kantar Media, global leader in media and marketing insights, announce their collaboration on a joint product, Kantar-GeoPoll Media Measurement (KGMM). This product builds on GeoPoll’s existing media measurement service by adding Kantar Media’s research expertise and technology tools to GeoPoll’s unique mobile data collection methods.
This announcement comes following the...
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GeoPoll (http://research.geopoll.com), the world’s largest real-time mobile survey platform, today released initial findings on TV ratings, audience size and demographics following the first games of the 2014 FIFA World Cup. The data, gathered via mobile surveys in Ghana, Kenya, Nigeria, Tanzania and Uganda, provides a first-ever glimpse of the fans who are tuning into the World Cup in these countries, and represents ratings from more than 300 million African citizens. A full breakdown of...
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