Nielsen: GDP, Population and Governance Data Alone Are Not Enough to Predict Brand Success in Africa
New report shows hard retail data, consumer needs and behavior, combined with macro-economic datasets, are better indicators of opportunity and success in African markets
For brands eager to tap into the growing African markets and the region’s estimated 350 million middle class consumers, relying solely on macro-economic data such as GDP growth, population trends and regulatory governance data to identify opportunities and predict success can lead to costly missteps, according to a new...
Dewji Blog
Habari Zinazoendana
5 years ago
ReliefWeb01 Apr
COVID-19 in Africa: a call for coordinated governance, improved health structures and better data - World
9 years ago
Dewji Blog15 Oct
Brand Africa to Announce the Africa’s Top 100 Most Admired and Most Valuable Brands at the 4th Annual Brand Africa 100
-The scope and sample countries have been vastly expanded from a base of 8 countries in the past years to 22 countries covering every leading African economy
Brand Africa (www.brandafrica.org) is to release its highly anticipated 4th Brand Africa 100: Africa’s Best Brands rankings of the Top 100 Most Admired and Most Valuable brands in Africa at a Gala event at Sandton Convention Center on 22 October 2015.
The rankings, first launched in 2011 at the second Brand Africa FORUM, have been...
11 years ago
TheCitizen31 Mar
Hunger ‘eats up 16.5 per cent of Africa GDP’
9 years ago
BBC11 Sep
9 years ago
TheCitizen06 Oct
Africa flatlining in 2015 governance index
11 years ago
BBC![](http://news.bbcimg.co.uk/media/images/72488000/jpg/_72488272_saschoolgirls_afp.jpg)
10 years ago
Michuzi![](http://4.bp.blogspot.com/-WC6ycb3L47s/VMnawo8pWPI/AAAAAAAHAGA/KOmwhAIznEo/s72-c/aprm-may24-2013(1)(1)(2).jpg)
APRM Heads of States to deliberate on good governance in Africa
![](http://4.bp.blogspot.com/-WC6ycb3L47s/VMnawo8pWPI/AAAAAAAHAGA/KOmwhAIznEo/s1600/aprm-may24-2013(1)(1)(2).jpg)
The Heads of State and Government of the African countries participating in the APRM process will meet in Addis Ababa today on the margins of the 24th AU Summit. The theme of this year's meeting will be "2015 Year of Women Empowerment and Development towards Agenda 2063" which is in line with APRM's thematic objective of promotion of women empowerment and gender equality.
Currently, there are 34 countries participating in the process and Ivory Coast is expected...
10 years ago
Dewji Blog18 Apr
Statement from Brand South Africa on the current developments in South Africa
Brand South Africa joins the rest of the country in condemning the acts of violence
Brand South Africa (http://www.southafrica.info) joins the rest of the country in condemning the acts of violence that have been levelled against some foreign national residing in some of the nine provinces of South Africa.
We assure all our partners in the continent that South Africa stands firmly against all intolerances such as racism, xenophobia, homophobia and sexism. As such security forces are hard...
10 years ago
TheCitizen03 Feb
Work in progress to re-brand TZ as Africa’s tourism jewel