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Nielsen: GDP, Population and Governance Data Alone Are Not Enough to Predict Brand Success in Africa

nielsen

New report shows hard retail data, consumer needs and behavior, combined with macro-economic datasets, are better indicators of opportunity and success in African markets

For brands eager to tap into the growing African markets and the region’s estimated 350 million middle class consumers, relying solely on macro-economic data such as GDP growth, population trends and regulatory governance data to identify opportunities and predict success can lead to costly missteps, according to a new...

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Habari Zinazoendana

5 years ago

ReliefWeb

COVID-19 in Africa: a call for coordinated governance, improved health structures and better data - World

COVID-19 in Africa: a call for coordinated governance, improved health structures and better data - World  ReliefWebCOVID-19: are lockdowns really the answer for Africa? [Morning Call]  africanewsAfrica faces grave risks as COVID-19 emerges, says Berkeley economist  UC Berkeley'Can they get COVID-19?' and other questions about pets during a pandemic  euronews (in English)Covid-19: Mo Ibrahim Foundation study spells doom and hope for Africa  Standard DigitalView Full coverage on Google...

 

9 years ago

Dewji Blog

Brand Africa to Announce the Africa’s Top 100 Most Admired and Most Valuable Brands at the 4th Annual Brand Africa 100

brand-africa (1)

-The scope and sample countries have been vastly expanded from a base of 8 countries in the past years to 22 countries covering every leading African economy

Brand Africa (www.brandafrica.org) is to release its highly anticipated 4th Brand Africa 100:  Africa’s Best Brands rankings of the Top 100 Most Admired and Most Valuable brands in Africa at a Gala event at Sandton Convention Center on 22 October 2015. 

The rankings, first launched in 2011 at the second Brand Africa FORUM, have been...

 

11 years ago

TheCitizen

Hunger ‘eats up 16.5 per cent of Africa GDP’

Child under nutrition caused by hunger is causing an estimated loss of between 1.9 per cent and 16.5 per cent of gross domestic products (GDP) among African countries as costs to health and productivity per year, a new study shows.

 

9 years ago

BBC

Analysing Africa's population boom

Booming population brings challenges and opportunities

 

9 years ago

TheCitizen

Africa flatlining in 2015 governance index

Progress in African governance has hit a plateau, while more than a third of African countries are backsliding, an annual index measuring key development factors showed on Monday.

 

11 years ago

BBC

Is Africa’s young population a risk or an asset?

Is Africa’s young population a risk or an asset?

 

10 years ago

Michuzi

APRM Heads of States to deliberate on good governance in Africa

By Special Reporter, Addis Ababa
The Heads of State and Government of the African countries participating in the APRM process will meet in Addis Ababa today on the margins of the 24th AU Summit. The theme of this year's meeting will be "2015 Year of Women Empowerment and Development towards Agenda 2063" which is in line with APRM's thematic objective of promotion of women empowerment and gender equality.
Currently, there are 34 countries participating in the process and Ivory Coast is expected...

 

10 years ago

Dewji Blog

Statement from Brand South Africa on the current developments in South Africa

bsa

Brand South Africa joins the rest of the country in condemning the acts of violence

 Brand South Africa (http://www.southafrica.info) joins the rest of the country in condemning the acts of violence that have been levelled against some foreign national residing in some of the nine provinces of South Africa.

We assure all our partners in the continent that South Africa stands firmly against all intolerances such as racism, xenophobia, homophobia and sexism. As such security forces are hard...

 

10 years ago

TheCitizen

Work in progress to re-brand TZ as Africa’s tourism jewel

>Tanzania has at last started walking the talk in re-branding itself as one of Africa’s leading tourist and business hubs.

 

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